Ancestry.com – Family Tree Maker 2008

When Ancestry.com released an update to their Family Tree Maker software that included a brand new interface, they knew they needed to supplement the release with useful marketing and instructional information. Vérité took on this multi-faceted project by creating a DVD that was included in the software package that got customers excited to use the software and also trained them on how to use it. We made each section of the DVD easily accessible by creating an interactive interface that gave each user a simple and clear navigation to each section and within each section. The creative and engaging video and motions graphics, useful instructional material and the easy-to-use interface made this DVD a strategic tool that keeps Family Tree Maker customers excited about and consistently using their software.

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